Advertising Cost Per Thousand Calculator

Calculate the cost of advertising per thousand impressions (CPM). This tool helps you determine how much you're spending per thousand views of your ad.

Input Parameters

Calculation Results

Calculation Formula

CPM = (Total Cost × 1000) / Total Impressions

Where:
CPM = Cost Per Thousand Impressions
Total Cost = Total amount spent on advertising
Total Impressions = Number of times your ad was shown

Your Result

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Cost Per Thousand Impressions ($)

Advertising Cost Per Thousand (CPM) Calculator Usage Guide

Learn how to use the CPM calculator and understand its importance in advertising

What is CPM?

CPM stands for Cost Per Mille or Cost Per Thousand Impressions. It is a metric used in online advertising to measure the cost of 1,000 ad impressions. This metric is crucial for comparing the efficiency of different advertising campaigns.

How to Use This Calculator

  1. Enter your total advertising cost in dollars in the "Total Advertising Cost" field.
  2. Enter the total number of impressions your ad received in the "Total Impressions" field.
  3. Click the "Calculate" button to determine your CPM.
  4. The result will be displayed as "Cost Per Thousand Impressions ($)".

Why is CPM Important?

CPM helps you understand how much you're spending per thousand ad views. This is useful for:

  • Comparing different advertising platforms
  • Budgeting your advertising spend
  • Measuring the effectiveness of your campaigns

Example Calculation

If you spent $500 on an ad that received 10,000 impressions, your CPM would be:

$500 × 1000 / 10,000 = $50

This means you spent $50 for every 1,000 impressions of your ad.