Cost Per Impression Calculator

Calculate the cost per impression (CPM) needed for your advertising campaigns by entering your campaign budget and target reach.

Input Parameters

Calculation Results

Calculation Formula

CPM = (Budget × 1000) / Target Reach

Where:
CPM = Cost Per Thousand Impressions
Budget = Total campaign budget in dollars
Target Reach = Number of impressions you want to achieve

Result

Cost Per Impression (CPM):

Cost Per Impression Calculator Calculator Usage Guide

Learn how to use the Cost Per Impression Calculator to optimize your advertising budget

How to Use This Calculator

  1. Enter your total advertising budget in dollars in the "Campaign Budget" field.
  2. Enter the number of impressions you want to achieve in the "Target Reach" field.
  3. Click the "Calculate" button to determine your Cost Per Impression (CPM).
  4. The result will show how much you're spending per thousand impressions.

Understanding CPM

Cost Per Impression (CPM) is an advertising metric that represents the cost of 1,000 ad impressions. It's calculated by multiplying your total campaign budget by 1,000 and dividing that number by the total number of impressions you want to achieve.

For example, if you have a $10,000 budget and want to reach 25,000 impressions, your CPM would be $40 ($10,000 × 1,000 ÷ 25,000 = $40).

Practical Applications

  • Compare different advertising platforms by comparing their CPM rates
  • Assess the cost-effectiveness of your campaigns
  • Plan your advertising budget more efficiently
  • Determine if you're getting good value for your advertising spend

Optimization Tips

Use this calculator to identify opportunities for optimizing your advertising spend. If you find your CPM is too high for your target audience, consider:

  • Adjusting your target reach
  • Exploring different advertising platforms
  • Refining your target audience
  • Testing different ad creatives