Cost Per Thousand Calculator

Calculate the cost per thousand impressions (CPM) for advertising campaigns, marketing efforts, or media placements by entering total costs and impressions.

Input Parameters

Calculation Results

Calculation Formula

CPM = (Total Cost × 1000) / Total Impressions

Where:
CPM = Cost Per Thousand Impressions
Total Cost = Total amount spent
Total Impressions = Number of times content was displayed

Cost Per Thousand Calculator Usage Guide

Learn how to use the Cost Per Thousand Calculator for effective media planning and budget allocation

How to Use the Calculator

  1. Enter the total amount you spent on your advertising or marketing campaign in the "Total Cost" field.
  2. Enter the total number of impressions your campaign received in the "Total Impressions" field.
  3. Click the "Calculate" button to determine your CPM and cost per impression.
  4. The calculator will display your CPM (Cost Per Thousand Impressions) and cost per impression.

Understanding CPM

CPM (Cost Per Thousand Impressions) is a standard advertising measurement that represents the cost to deliver 1,000 impressions of your content. It's commonly used to evaluate the cost-effectiveness of various advertising platforms.

Example Calculation

For example, if you spent $500 on an ad campaign that received 20,000 impressions:

CPM = ($500 × 1000) / 20,000 = $25

This means it cost you $25 to reach 1,000 people with your ad.

When to Use This Calculator

  • Comparing different advertising platforms
  • Allocating marketing budgets
  • Evaluating the effectiveness of ad campaigns
  • Making data-driven decisions about future advertising investments