Cost Per Thousand Impressions Calculator

Calculate the cost per thousand impressions (CPM) for your marketing campaigns by inputting the total cost and number of impressions.

Input Parameters

Calculation Results

Calculation Formula

CPM = (Total Cost / Number of Impressions) × 1000

Where:
CPM = Cost Per Thousand Impressions
Total Cost = Total amount spent on advertising
Number of Impressions = Total number of ad impressions

Cost Per Thousand Impressions Calculator Usage Guide

Learn how to use the Cost Per Thousand Impressions Calculator and its working principles

How to Use the Calculator

  1. Enter the total cost of your advertising campaign in the "Total Cost" field.
  2. Enter the total number of impressions your ad received in the "Number of Impressions" field.
  3. Click the "Calculate" button to compute the Cost Per Thousand Impressions (CPM).
  4. The result will be displayed in the "Cost Per Thousand Impressions (CPM)" field.

Understanding CPM

Cost Per Thousand Impressions (CPM) is a marketing metric that represents the cost an advertiser pays for 1,000 ad impressions. It is calculated by dividing the total cost of the campaign by the number of impressions, then multiplying by 1,000.

Example

If you spent $500 on an advertising campaign and received 20,000 impressions, your CPM would be:

$500 / 20,000 impressions = $0.025 per impression

$0.025 × 1,000 = $25 CPM

Why CPM is Important

CPM is a crucial metric for evaluating the cost-effectiveness of your advertising campaigns. It helps you compare different ad platforms and strategies by providing a standardized way to measure ad costs.