Cost Per View Calculator

Calculate the cost per view for your ad campaigns by inputting your total ad spend and total number of views

Input Parameters

Calculation Results

Cost Per View

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Where:
Cost Per View = Total Ad Spend / Total Number of Views

Additional Metrics

Impressions:

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Average CPC:

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Cost Per View Calculator Calculator Usage Guide

Learn how to use the Cost Per View Calculator calculator and its working principles

How to Use the Calculator

  1. Enter your total ad spend in dollars ($)
  2. Enter the total number of views your ad received
  3. Click the "Calculate" button to see your Cost Per View (CPV)
  4. Use the "Reset" button to clear all inputs and start over

Understanding Cost Per View (CPV)

Cost Per View (CPV) is a metric that represents the average cost you pay for each view of your advertisement. It's calculated by dividing your total ad spend by the total number of views.

Formula

CPV = Total Ad Spend / Total Number of Views

Example

If you spent $1,000 on advertising and your ad received 5,000 views, your CPV would be:

$1,000 / 5,000 = $0.20 per view

Applications

This calculator is useful for:

  • Comparing the efficiency of different ad campaigns
  • Setting budget allocations for future campaigns
  • Understanding your ad performance metrics
  • Justifying advertising costs to stakeholders