Facebook Ads Cost Calculator

Calculate your Facebook ad costs based on daily budget, duration, and conversion rate to determine your ad performance and ROI.

Input Parameters

Calculation Results

Calculation Formula

Total Cost = Daily Budget × Ad Duration × Conversion Rate × Cost Per Acquisition

Where:
- Daily Budget: The amount you spend each day on your ad campaign
- Ad Duration: The number of days your ad will run
- Conversion Rate: The percentage of people who take the desired action after seeing your ad
- Cost Per Acquisition: The average cost for each conversion

Total Ad Cost ($)

Total Conversions

Total ROI (%)

Facebook Ads Cost Calculator Calculator Usage Guide

Learn how to use the Facebook Ads Cost Calculator calculator and its working principles

How to Use the Calculator

  1. Enter your daily budget in dollars ($).
  2. Specify the duration of your ad campaign in days.
  3. Input your conversion rate as a percentage.
  4. Provide the cost per acquisition (CPA) in dollars ($).
  5. Click the "Calculate" button to see your total ad cost, total conversions, and ROI.
  6. Use the "Reset" button to clear all inputs and start over.

Understanding the Results

Total Ad Cost: The total amount you will spend on your ad campaign based on the inputs provided.

Total Conversions: The estimated number of conversions your ad will generate during the campaign duration.

Total ROI: The return on investment for your ad campaign, calculated as the total value of conversions divided by the total ad cost.

Example Scenario

For example, if you set a daily budget of $100, run your ad for 30 days, have a conversion rate of 2%, and a CPA of $25, your total ad cost would be $750, you would expect approximately 15 conversions, and your ROI would be approximately 40%.