Maximum Cost Per Click Bids Calculator

Maximum Cost Per Click Bids Calculator calculator can be used to determine the maximum bid amount you should set for your pay-per-click (PPC) campaigns to ensure your ad is shown while staying within your budget.

Input Parameters

Calculation Results

Calculation Formula

Maximum Bid = (Daily Budget / Maximum Clicks Per Day) - Average Cost Per Click

Where:
Daily Budget: The total amount you want to spend per day on advertising.
Maximum Clicks Per Day: The maximum number of clicks you want to get per day.
Average Cost Per Click: The average amount you pay for each click.

Result

Maximum Bid: $0.00

Maximum Cost Per Click Bids Calculator Calculator Usage Guide

Learn how to use the Maximum Cost Per Click Bids Calculator calculator and its working principles

How to Use the Calculator

  1. Enter your daily budget in the "Daily Budget" field.
  2. Enter the average cost per click in the "Average Cost Per Click" field.
  3. Enter the maximum number of clicks you want per day in the "Maximum Clicks Per Day" field.
  4. Click the "Calculate" button to determine the maximum bid amount.
  5. The result will be displayed in the "Maximum Bid" field.

Understanding the Formula

The calculator uses the following formula to determine the maximum bid amount:

Maximum Bid = (Daily Budget / Maximum Clicks Per Day) - Average Cost Per Click

This formula ensures that your ad is shown while staying within your budget by calculating the maximum amount you should bid for each click.