TikTok Cost Per Mille Calculator

Calculate how much you're spending per 1,000 ad impressions on TikTok

Input Parameters

Calculation Results

Calculation Formula

CPM = (Ad Spend × 1,000) / Impressions

Where:
- CPM is Cost Per Mille (Cost Per 1,000 Impressions)
- Ad Spend is the total amount spent on advertising
- Impressions are the total number of times your ad was displayed

Your Result

CPM:

--

TikTok CPM is typically between $2-$10 per 1,000 impressions

TikTok Cost Per Mille Calculator Usage Guide

Learn how to use the TikTok Cost Per Mille Calculator and interpret your results

How to Use This Calculator

  1. Enter your total ad spend in dollars in the "Ad Spend ($)" field
  2. Enter the total number of impressions your ad received in the "Impressions" field
  3. Click the "Calculate" button to see your CPM
  4. Use the "Reset" button to start over with new values

Understanding CPM on TikTok

CPM (Cost Per Mille) is a metric that shows how much you're spending for every 1,000 ad impressions. It's one of the primary ways to measure ad effectiveness on TikTok and other social media platforms.

Interpreting Your Results

A lower CPM means you're getting more impressions for your dollar, which is generally better. However, the ideal CPM varies by industry and campaign goals. Here are some general guidelines:

  • Excellent: $0.50 - $2.00
  • Good: $2.00 - $5.00
  • Fair: $5.00 - $10.00
  • Poor: $10.00+

Factors Affecting TikTok CPM

Your actual CPM can be influenced by several factors:

  • Target Audience: More niche audiences may have higher CPMs
  • Ad Creatives: Higher quality, more engaging content tends to perform better
  • Campaign Goals: Awareness campaigns typically have higher CPMs than conversion-focused campaigns
  • Seasonal Trends: Ad costs can fluctuate based on industry trends and holidays

Note: These are general guidelines. Actual CPMs may vary based on your specific campaign configuration and TikTok's algorithms.