Calculate the cost per view for your TikTok ad campaigns based on your budget and target audience
Learn how to use the TikTok Cost Per View Calculator calculator and its working principles
The calculator uses the formula: Cost Per View = Advertising Budget / Estimated Number of Views. This gives you an idea of how much you are spending per view of your ad. The cost per second is derived by dividing the cost per view by the duration of the ad in seconds. The total conversions are estimated by multiplying the number of views by the conversion rate.