Abandon Rate Calculator

Abandon Rate Calculator calculator can be used to calculate the percentage of cart abandonment based on the number of started sessions and completed purchases.

Input Parameters

Calculation Results

Abandon Rate

0%

Where:
Abandon Rate = (1 - (Completed Purchases / Started Sessions)) * 100%

Abandon Rate Calculator Calculator Usage Guide

Learn how to use the Abandon Rate Calculator calculator and its working principles

How to Use the Abandon Rate Calculator

  1. Enter the number of started sessions in the "Started Sessions" field.
  2. Enter the number of completed purchases in the "Completed Purchases" field.
  3. Click the "Calculate" button to compute the abandon rate.
  4. The result will be displayed as a percentage in the "Abandon Rate" field.

Understanding the Abandon Rate

The abandon rate is a crucial metric for understanding customer behavior during the purchasing process. It is calculated by subtracting the number of completed purchases from the number of started sessions and then multiplying by 100 to get a percentage.

For example, if you had 100 started sessions and 30 completed purchases, the abandon rate would be (1 - (30 / 100)) * 100 = 70%. This means 70% of the sessions did not result in a purchase.

Practical Applications

The Abandon Rate Calculator can help businesses identify areas for improvement in their checkout process, such as simplifying the checkout steps, providing better customer support, or offering incentives to complete the purchase.