Click Through Rate Calculator

Calculate your website's click-through rate (CTR) by entering the number of clicks and impressions

Input Parameters

Calculation Results

Calculation Formula

CTR = (Clicks ÷ Impressions) × 100%

Where:
CTR = Click-Through Rate (percentage)
Clicks = Number of users who clicked on an ad, link, or content
Impressions = Number of times an ad, link, or content was displayed

%

Click Through Rate Calculator Calculator Usage Guide

Learn how to use the Click Through Rate Calculator to analyze your marketing performance

What is Click Through Rate (CTR)?

Click-Through Rate (CTR) is a key performance indicator (KPI) used in digital marketing to measure the effectiveness of an ad, email campaign, or website. It represents the percentage of people who clicked on a link out of the total number of people who saw it.

How to Use This Calculator

  1. Enter the total number of impressions (visits, page views, or ad impressions) in the "Impressions" field
  2. Enter the total number of clicks (users who clicked on your link or ad) in the "Clicks" field
  3. Click the "Calculate" button to compute your CTR
  4. The result will be displayed as a percentage

Interpreting Your Results

A higher CTR indicates that your content or ad is more effective at attracting clicks. Generally, a CTR above 1-2% is considered good for most digital campaigns, while 3-5% is excellent. However, the ideal CTR varies by industry and specific campaign goals.

Example Use Cases

  • Comparing the performance of different ads or marketing campaigns
  • Analyzing which pages on your website are most engaging
  • Evaluating the effectiveness of email subject lines
  • Tracking the performance of search engine marketing campaigns