Cost Per Impression Calculator

Cost Per Impression Calculator calculator can be used to determine the cost per impression (CPM) based on total cost and the number of impressions. This is useful for advertising budget planning and performance analysis.

Input Parameters

Calculation Results

Calculation Formula

CPM = Total Cost / Number of Impressions

Where:
CPM: Cost Per Impression (in dollars per 1,000 impressions)
Total Cost: Total advertising cost in dollars
Number of Impressions: Total number of ad impressions

Cost Per Impression Calculator Calculator Usage Guide

Learn how to use the Cost Per Impression Calculator calculator and its working principles

How to Use the Calculator

  1. Enter the total cost of your advertising campaign in the "Total Cost" field.
  2. Enter the total number of impressions your ad received in the "Number of Impressions" field.
  3. Click the "Calculate" button to compute the Cost Per Impression (CPM).
  4. The result will be displayed in the "CPM Result" field, showing the cost per 1,000 impressions.

Understanding CPM

CPM (Cost Per Mille or Cost Per Thousand Impressions) is a standard metric used in advertising to measure the effectiveness and cost efficiency of ad campaigns. It represents the cost of 1,000 ad impressions. A lower CPM indicates a more cost-effective campaign.

Example

If your advertising campaign costs $1,000 and your ad receives 50,000 impressions, the CPM would be calculated as follows:

CPM = ($1,000 / 50,000) * 1,000 = $20

This means it costs $20 for every 1,000 impressions.