Cost Per Thousand Impressions Calculator

Calculate how much you're spending per 1,000 impressions to reach your audience. This is a key metric for understanding ad campaign efficiency.

Input Parameters

Calculation Results

Calculation Results

Cost Per Thousand Impressions (CPM):

Impressions per Dollar:

Calculation Formula

CPM = (Advertising Spend × 1000) / Total Impressions

Where:
CPM = Cost Per Thousand Impressions
Advertising Spend = Total amount spent on advertising
Total Impressions = Number of times your ad was shown

Cost Per Thousand Impressions Calculator Calculator Usage Guide

Learn how to use the Cost Per Thousand Impressions Calculator and its working principles

How to Use This Calculator

  1. Enter your total advertising spend in dollars in the "Advertising Spend" field.
  2. Enter the total number of impressions your ad received in the "Total Impressions" field.
  3. Click the "Calculate" button to compute your CPM and impressions per dollar.
  4. Use the results to evaluate the efficiency of your advertising campaign.

Understanding CPM

Cost Per Thousand Impressions (CPM) is a standard advertising measurement that represents the cost to reach 1,000 people with your ad. It's calculated by multiplying your total ad spend by 1,000 and then dividing by the total number of impressions.

Interpreting Results

A lower CPM indicates a more cost-effective campaign, while a higher CPM suggests your ads are more expensive per impression. Compare your CPM to industry benchmarks to assess campaign performance.

Example Use Case

If you spent $500 on advertising and received 25,000 impressions, your CPM would be ($500 × 1000) / 25,000 = $20. This means it cost you $20 to reach 1,000 people with your ad.