Revenue Per Thousand Impressions Calculator

This calculator helps you determine the revenue generated per thousand impressions for your marketing campaigns.

Input Parameters

Calculation Results

Calculation Formula

Revenue Per Thousand Impressions = (Total Revenue / Total Impressions) × 1000

Where:
- Total Revenue: The total revenue generated from the campaign
- Total Impressions: The total number of times your ad was displayed

Revenue Per Thousand Impressions Calculator Usage Guide

Learn how to use the Revenue Per Thousand Impressions Calculator and its working principles

How to Use the Calculator

  1. Enter the total revenue generated from your marketing campaign in the "Total Revenue ($)" field.
  2. Enter the total number of impressions your ad received in the "Total Impressions" field.
  3. Click the "Calculate" button to compute the Revenue Per Thousand Impressions.
  4. The result will be displayed in the "Revenue Per Thousand Impressions ($)" field.

Understanding Revenue Per Thousand Impressions (RPM)

Revenue Per Thousand Impressions (RPM) is a key performance metric used to measure the effectiveness of your advertising campaigns. It indicates how much revenue you generate for every 1,000 ad impressions.

A higher RPM suggests that your ads are more effective at driving revenue, while a lower RPM may indicate that you need to optimize your ad strategy, such as adjusting targeting, ad creatives, or pricing.

Example Calculation

If your campaign generated $5,000 in revenue from 10,000 impressions, your RPM would be calculated as follows:

RPM = ($5,000 / 10,000) × 1000 = $500

This means that for every 1,000 impressions, your campaign generated $500 in revenue.