This calculator helps you determine the cost per conversion by dividing the total advertising cost by the number of conversions. It is useful for assessing the efficiency of your marketing campaigns.
Learn how to use the Cost Per Conversion Calculator and its working principles
Cost Per Conversion (CPC) is a key performance indicator (KPI) used in digital marketing to measure the effectiveness of an advertising campaign. It is calculated by dividing the total advertising cost by the number of conversions. A lower CPC indicates a more efficient campaign, as it means you are spending less to achieve each conversion.
If you spent $1000 on advertising and received 200 conversions, your Cost Per Conversion would be $5.00 ($1000 / 200 = $5.00).