Cost Per Thousand Calculator

Calculate the cost per thousand impressions (CPM) for advertising campaigns, marketing efforts, or media buys.

Input Parameters

Calculation Results

Calculation Formula

CPM = (Total Cost / Total Impressions) × 1000

Where:
CPM = Cost Per Thousand Impressions
Total Cost = Total amount spent
Total Impressions = Total number of impressions received

Cost Per Thousand Calculator Calculator Usage Guide

Learn how to use the Cost Per Thousand Calculator calculator and its working principles

How to Use the Calculator

  1. Enter the total cost of your advertising or marketing campaign in the "Total Cost" field.
  2. Enter the total number of impressions received in the "Total Impressions" field.
  3. Click the "Calculate" button to compute the Cost Per Thousand (CPM).
  4. The result will be displayed in the "Cost Per Thousand (CPM)" field.

Understanding CPM

Cost Per Thousand (CPM) is a standard metric used in advertising to measure the cost of 1,000 impressions of an ad. It is calculated by dividing the total cost by the number of impressions and then multiplying by 1,000.

When to Use CPM

CPM is particularly useful for comparing the cost-effectiveness of different advertising platforms and campaigns. It helps you understand how much you're spending to reach 1,000 people, which is essential for budgeting and evaluating the efficiency of your marketing spend.

Example Calculation

For example, if you spent $500 on an ad campaign that received 25,000 impressions, your CPM would be:

$500 / 25,000 impressions = $0.02 per impression

$0.02 per impression × 1,000 = $20 CPM