Daily Budget Calculator for Ads

How to Use the Calculator

1. Enter the size of your target audience in thousands (e.g., if you want to reach 50,000 people, enter 50).
2. Enter the cost per click (CPC) for your ad. This is the average amount you pay each time someone clicks on your ad.
3. Enter the desired coverage percentage. This is the percentage of your target audience that you want to reach with your ad.
4. Click the "Calculate" button to see the estimated daily budget required for your ad campaign.

Understanding the Formula

The calculator uses the following formula to estimate your daily budget:

Daily Budget = (Target Audience Size × Desired Coverage / 100) × CPC

This formula calculates the total number of clicks you need to achieve your desired coverage and then multiplies it by your CPC to determine the daily budget.

Example

Suppose you want to reach 100,000 people (100 in thousands), your CPC is $0.50, and you want to achieve 50% coverage.

Using the formula:

Daily Budget = (100 × 50 / 100) × $0.50 = $25.00

This means you would need to spend $25.00 per day to reach 50% of your target audience with your ad.