YouTube Ads Cost Calculator

Calculate your YouTube ad costs based on views, CPM, or daily budget to optimize your ad spending

Input Parameters

Calculation Results

Calculation Formula

Daily Spend = (CPM × Impressions) / 1000 × Duration

Where:
CPM = Cost Per Mille (cost per 1000 impressions)
Impressions = Number of ad views
Duration = Ad length in seconds

Estimated Daily Spend

$0.00

Estimated Monthly Spend

$0.00

Required Daily Impressions

0

YouTube Ads Cost Calculator Calculator Usage Guide

Learn how to use the YouTube Ads Cost Calculator and understand your ad spending

How to Use This Calculator

  1. Start by selecting your ad type from the dropdown menu. Different ad types have different cost structures.
  2. Enter your target audience size (monthly viewers). This should be an estimate of how many people see your content.
  3. Input your CPM (Cost Per Mille) in dollars. This is the cost for every 1,000 ad views and varies based on factors like ad type, audience demographics, and competition.
  4. Alternatively, you can enter your daily budget and the calculator will estimate your reach based on that.
  5. Set the ad duration (typically 15-60 seconds for YouTube ads).
  6. Click the "Calculate" button to see your estimated daily and monthly ad spending.

Understanding the Results

  • Estimated Daily Spend: The projected cost of running your ads for one day.
  • Estimated Monthly Spend: The projected cost of running your ads for a month.
  • Required Daily Impressions: The number of times your ad needs to be shown daily to meet your budget.

YouTube Ad Cost Benchmarks

YouTube ad costs vary widely depending on several factors:

  • Pre-Roll Ads: $15-$45 CPM on average
  • In-Stream Ads: $8-$30 CPM on average
  • Overlay Ads: $2-$10 CPM on average
  • Sponsored Cards: $2-$8 CPM on average
  • In-Display Ads: $5-$25 CPM on average

These are average benchmarks and your actual costs may differ based on your specific audience, ad quality, and industry.