Abandon Rate Calculator calculator can be used to calculate the percentage of shopping cart abandonments based on the number of sessions with items in the cart but no purchase.
Learn how to use the Abandon Rate Calculator calculator and its working principles
Abandon Rate is a key e-commerce metric that measures the percentage of shopping cart abandonments. It indicates how many customers add items to their cart but don't complete the purchase.
If you had 500 sessions with items in the cart and 300 completed purchases, the abandon rate would be:
(500 - 300) / 500 * 100% = 40%
This means 40% of your shopping cart sessions were abandoned.
A higher abandon rate may indicate issues with your checkout process, product pages, or pricing. By monitoring this metric, you can identify areas for improvement to increase conversion rates.