Advertising Value Equivalency Calculator

Advertising Value Equivalency Calculator calculator can be used to determine the equivalent value of advertising investments in different media channels.

Input Parameters

Calculation Results

Calculation Formula

Total Value = (Reach × Frequency) / CPA

Where:
Reach: Number of unique people who saw the ad
Frequency: Number of times each person saw the ad
CPA: Cost per acquisition

Total Value ($)

Advertising Value Equivalency Calculator Usage Guide

Learn how to use the Advertising Value Equivalency Calculator calculator and its working principles

How to Use the Calculator

  1. Enter the advertising spend in dollars.
  2. Enter the reach, which is the number of unique people who saw the ad.
  3. Enter the frequency, which is the number of times each person saw the ad.
  4. Enter the cost per acquisition (CPA), which is the cost to acquire a new customer.
  5. Click the "Calculate" button to compute the total value.

Understanding the Formula

The calculator uses the formula: Total Value = (Reach × Frequency) / CPA. This formula helps you determine the equivalent value of your advertising investments in different media channels by considering the number of people reached, the frequency of exposure, and the cost per acquisition.

Example

If you spent $10,000 on advertising, reached 50,000 people, each person saw the ad 4 times, and the cost per acquisition was $5, the total value would be calculated as follows:

Total Value = (50,000 × 4) / 5 = 40,000

This means that your advertising investment is equivalent to $40,000 in value.