Click Through Rate Calculator

Calculate the percentage of users who clicked on a link out of the total number of people who saw the link

Input Parameters

Calculation Results

Click Through Rate (CTR)

--

Click Through Rate (CTR) is calculated as:

CTR = (Total Clicks / Total Impressions) × 100

Where:
- Total Impressions: The number of times your ad was displayed
- Total Clicks: The number of times your ad was clicked

Click Through Rate Calculator Usage Guide

Learn how to use the Click Through Rate Calculator and its working principles

What is Click Through Rate (CTR)?

Click Through Rate (CTR) is a key performance indicator (KPI) used in digital marketing to measure the effectiveness of an ad or a website. It represents the percentage of people who clicked on a link out of the total number of people who saw the link (impressions).

How to Use This Calculator

  1. Enter the total number of impressions (people who saw your ad)
  2. Enter the total number of clicks (people who clicked on your ad)
  3. Click the "Calculate" button to compute your CTR
  4. The result will be displayed as a percentage

Interpreting the Results

A higher CTR indicates that your ad is more relevant and appealing to your target audience. Generally, a CTR above 1-2% is considered good, while anything above 3-5% is excellent. However, the ideal CTR varies by industry and platform.

Example

If your ad was shown 1,000 times (impressions) and received 50 clicks, your CTR would be calculated as:

(50 / 1,000) × 100 = 5%

Practical Applications

CTR is widely used to:

  • Optimize ad campaigns
  • Improve landing page effectiveness
  • Measure the success of digital marketing efforts
  • Compare different ads or marketing strategies