Cost Per Install Calculator

Calculate the cost per install by entering your campaign expenses and the number of installs generated

Input Parameters

Calculation Results

Cost Per Install

$0.00

Where:
Cost Per Install = (Campaign Cost + Additional Costs) / Number of Installs

Calculation Formula

Cost Per Install = (Total Cost) / (Number of Installs)

Where:
• Campaign Cost: Total expenses for your marketing campaign
• Additional Costs: Other expenses related to installs
• Number of Installs: Total installs generated from the campaign

Cost Per Install Calculator Calculator Usage Guide

Learn how to use the Cost Per Install Calculator to optimize your marketing ROI

How to Use the Calculator

  1. Enter your campaign cost (total expenses for your marketing campaign)
  2. Enter the number of installs generated from your campaign
  3. Enter any additional costs related to the installs (if applicable)
  4. Click the "Calculate" button to see your cost per install

Understanding Cost Per Install

Cost Per Install (CPI) is a critical metric that measures the average cost of acquiring one install through your marketing campaigns. It helps you understand how efficiently your campaigns are spending money to generate installs.

Optimizing Your CPI

  • Track all costs: Make sure to include all expenses related to your campaigns, not just the direct ad spend.
  • Monitor regularly: Track your CPI over time to identify trends and optimize your campaigns.
  • Compare channels: Calculate CPI for different marketing channels to determine which are most cost-effective.
  • Set benchmarks: Compare your CPI to industry averages to see how your campaigns perform.

Example

If you spent $1,000 on a campaign and generated 200 installs, your Cost Per Install would be $5.00 ($1,000 / 200 = $5.00). This means it costs you $5.00 to acquire each install through this campaign.