Cost Per Qualified Lead Calculator

Calculate the cost per qualified lead by inputting marketing expenses and the number of qualified leads generated.

Input Parameters

Calculation Results

Cost Per Qualified Lead

$0.00

Where:
Cost Per Qualified Lead = Total Marketing Cost / Number of Qualified Leads

Cost Per Qualified Lead Calculator Usage Guide

Learn how to use the Cost Per Qualified Lead Calculator calculator and its working principles

How to Use the Calculator

  1. Enter the total amount spent on marketing in the "Total Marketing Cost" field.
  2. Enter the number of qualified leads generated in the "Number of Qualified Leads" field.
  3. Click the "Calculate" button to compute the cost per qualified lead.
  4. The result will be displayed in the "Cost Per Qualified Lead" field.

Understanding the Formula

The Cost Per Qualified Lead is calculated by dividing the total marketing cost by the number of qualified leads generated. This metric helps businesses understand the efficiency of their marketing campaigns in terms of lead generation.

Formula:
Cost Per Qualified Lead = Total Marketing Cost / Number of Qualified Leads

Example

If a company spent $10,000 on marketing and generated 500 qualified leads, the cost per qualified lead would be:

$10,000 / 500 = $20.00 per lead