Cost Per Reach Calculator

How to Use the Calculator

1. Enter the total amount spent on your advertising campaign in the "Total Ad Spend" field.
2. Enter the number of people who have seen your ad in the "Ad Reach" field.
3. Click the "Calculate" button to compute the cost per reach.
4. The result will be displayed in the "Cost Per Reach" field.

Understanding Cost Per Reach

Cost Per Reach (CPR) is a crucial metric in advertising that helps you understand how much you are spending to reach one person with your ad. It is calculated by dividing the total ad spend by the number of people who have seen your ad.

A lower CPR indicates a more efficient ad campaign, as you are spending less money to reach each person. This metric is particularly useful for comparing the efficiency of different advertising channels and campaigns.

Example

If you spent $1000 on an advertising campaign and your ad was seen by 5000 people, your Cost Per Reach would be:

$1000 / 5000 people = $0.20 per person

In this example, it costs you $0.20 to reach one person with your ad.