eCPM Calculator

eCPM Calculator helps you calculate the effective cost per thousand impressions for your advertising campaigns by considering revenue from clicks and impressions.

Input Parameters

Calculation Results

Calculation Formula

eCPM = (Revenue × 1000) / Impressions

Where:
Revenue - Total ad revenue earned
Impressions - Total number of ad impressions
eCPM - Effective cost per thousand impressions

eCPM Calculator Calculator Usage Guide

Learn how to use the eCPM Calculator to optimize your advertising campaigns

What is eCPM?

eCPM (effective Cost Per Mille or Cost Per Thousand Impressions) is a metric used in digital advertising to measure the effectiveness of ad campaigns. It represents the cost an advertiser pays for 1,000 impressions of their ad.

How to use this calculator:

  1. Enter your Ad Revenue - This is the total amount of money you earned from your ads
  2. Enter the Number of Impressions - This is how many times your ad was shown
  3. Enter the Number of Clicks - This is how many times people clicked on your ad
  4. Click the Calculate button to see your eCPM and other important metrics

Understanding the Results:

  • eCPM - Shows how much you're spending per thousand ad impressions. A higher eCPM means your ads are more effective at driving revenue per impression.
  • CPA (Cost Per Acquisition) - Shows the average cost per conversion (e.g., a purchase or sign-up)
  • CPC (Cost Per Click) - Shows the average cost per click on your ad

Optimization Tips:

Use this calculator to compare different ad campaigns and platforms. Aim for a higher eCPM by optimizing your ad creatives, targeting, and bidding strategies to maximize revenue per impression while minimizing costs.