How to Use This Calculator
- Enter your daily budget (the amount you want to spend each day)
- Set the campaign duration in days
- Input your conversion rate (percentage of clicks that result in a conversion)
- Enter your cost per action (what you pay for each conversion)
- Click the "Calculate" button to see your estimated total campaign cost
Understanding the Formula
The calculator uses the following formula to estimate your Facebook ad costs:
Total Cost = (Daily Budget × Duration) ÷ Conversion Rate × CPA
This helps you understand how your budget, campaign length, conversion rate, and cost per action interact to determine your total ad spend.
Practical Tips
- Start with a lower daily budget to test your campaign performance
- Monitor your conversion rate and adjust your targeting as needed
- Use the calculator to compare different campaign scenarios before launching
- Remember that these are estimates - actual results may vary based on many factors