Net Cost Per Mille Calculator

Calculate the net cost per thousand impressions (CPM) for advertising campaigns by entering your ad spend and total impressions.

Input Parameters

Calculation Results

Calculation Results

Net CPM: - $

Cost per Impression: - $

Calculation Formula

Net CPM = (Ad Spend × 1000) / Total Impressions

Where:
Net CPM: Cost per thousand impressions
Ad Spend: Total amount spent on advertising
Total Impressions: Number of times your ad was shown

Net Cost Per Mille Calculator Usage Guide

Learn how to use the Net Cost Per Mille Calculator for effective advertising cost analysis

How to Use This Calculator

  1. Enter your total advertising spend in dollars in the "Ad Spend ($)" field.
  2. Enter the total number of impressions your ad received in the "Total Impressions" field.
  3. Click the "Calculate" button to compute your Net CPM and Cost per Impression.
  4. Use the Reset button to clear all inputs and start over.

Understanding CPM

Cost Per Mille (CPM) is an advertising metric that represents the cost to advertise for 1,000 impressions of your ad. It's calculated by multiplying your ad spend by 1,000 and then dividing by the total number of impressions.

Why CPM Matters

CPM helps you compare the cost-effectiveness of different advertising platforms and campaigns. A lower CPM means you're spending less for every 1,000 ad views, making your campaign more cost-efficient.

Example Scenario

If you spent $500 on an advertising campaign that received 25,000 impressions, your Net CPM would be ($500 × 1000) ÷ 25,000 = $20. This means it cost you $20 for every 1,000 people who saw your ad.