Website Ad Conversion Rate Calculator

Website Ad Conversion Rate Calculator calculator can be used to determine the efficiency of your ads by calculating the conversion rate based on the number of impressions and the number of conversions.

Input Parameters

Calculation Results

Calculation Formula

Conversion Rate = (Number of Conversions / Number of Impressions) * 100%

Where:
- Number of Impressions: The total number of times your ad was displayed.
- Number of Conversions: The total number of times a user took the desired action after seeing your ad.

Website Ad Conversion Rate Calculator Calculator Usage Guide

Learn how to use the Website Ad Conversion Rate Calculator calculator and its working principles

How to Use the Calculator

  1. Enter the number of impressions in the "Number of Impressions" field.
  2. Enter the number of conversions in the "Number of Conversions" field.
  3. Click the "Calculate" button to compute the conversion rate.
  4. The conversion rate will be displayed in the "Conversion Rate (%)" field.

Understanding the Conversion Rate

The conversion rate is a key performance indicator (KPI) used to measure the effectiveness of your ads. It is calculated by dividing the number of conversions by the number of impressions and multiplying by 100 to get a percentage. A higher conversion rate indicates that your ad is more effective at driving the desired action.

Example

If your ad was displayed 1000 times (impressions) and 50 people took the desired action (conversions), the conversion rate would be (50 / 1000) * 100 = 5%.