This calculator helps determine the velocity of public service announcements (PSAs) based on various parameters such as distance, time, and media coverage.
Learn how to use the Public Service Announcement Velocity Calculator calculator and its working principles
The calculator provides two main results:
The velocity calculation is based on the fundamental formula:
Velocity = Distance / Time
This formula gives you the speed at which the PSA traveled over the specified distance in a given time period.
The impact score is a simplified metric that combines the velocity with the media coverage to provide a single value that represents the overall effectiveness of the PSA.