Sell Through Rate Calculator

Sell Through Rate Calculator calculator can be used to determine how effectively your products are selling by comparing the number of units sold to the number of units available for sale.

Input Parameters

Calculation Results

Sell Through Rate (STR)

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As a percentage:

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Where:
Sell Through Rate (STR) = (Units Sold / Units Available) × 100
STR indicates how many percentage points of inventory are sold each period.

Interpretation

Enter values to see interpretation

Sell Through Rate Calculator Calculator Usage Guide

Learn how to use the Sell Through Rate Calculator calculator and its working principles

What is Sell Through Rate (STR)?

Sell Through Rate (STR) is a key retail performance metric that measures how effectively your products are selling relative to the inventory you have available. It's expressed as a percentage and helps businesses understand their inventory turnover and sales performance.

How to Use This Calculator

  1. Enter the number of units you have sold during a specific period (e.g., week, month, quarter).
  2. Enter the total number of units available for sale during that same period.
  3. Click the "Calculate" button to see your Sell Through Rate.
  4. Review the interpretation to understand how your STR performance compares to industry standards.

Interpreting Your Results

  • Strategic Considerations: A higher STR generally indicates better performance, but very high STR might suggest stockouts risk, while very low STR might indicate poor product appeal or pricing issues.
  • Industry Context: STR benchmarks vary by industry. For example, apparel typically has higher STR than furniture.
  • Time Period Matters: STR should be calculated for consistent time periods to track trends effectively.

Example

If you sold 200 units out of 500 available units in a month:

STR = (200/500) × 100 = 40%

This means 40% of your inventory sold during that month, suggesting solid performance.