The Contact Rate Calculator can be used to determine the efficiency of your contact efforts by calculating the ratio of contacts made to leads generated.
Learn how to use the Contact Rate Calculator and its working principles
The contact rate is a key performance indicator (KPI) that measures the effectiveness of your contact efforts. It is calculated by dividing the number of leads generated by the number of contacts made and then multiplying by 100 to get a percentage.
A higher contact rate indicates more effective contact efforts, meaning you are better at converting contacts into leads.