Sell Through Rate Calculator

Calculate your product's sell-through rate (STR) to understand how well your inventory is selling compared to the demand

Input Parameters

Calculation Results

Sell Through Rate (STR)

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STR = (Units Sold / Units Available) × 100%

Where:
Units Sold: Number of products sold during a period
Units Available: Initial inventory available at the start of the period

Sell Through Rate Calculator Calculator Usage Guide

Learn how to use the Sell Through Rate Calculator and its working principles

What is Sell Through Rate (STR)?

Sell Through Rate (STR) is a crucial retail metric that indicates how quickly a product is selling compared to the inventory available. It's expressed as a percentage and helps businesses understand the demand for their products.

How to Use This Calculator

  1. Enter the number of units sold during your chosen period (e.g., month, quarter, year)
  2. Enter the number of units available at the beginning of that period
  3. Click the "Calculate" button to see your Sell Through Rate

Interpreting Your Results

  • High STR (e.g., > 100%): Indicates strong demand that may be outpacing inventory levels
  • Medium STR (e.g., 50-100%): Indicates balanced demand and inventory
  • Low STR (e.g., < 50%): Indicates weak demand or overstocking

Practical Applications

Use STR to:

  • Identify fast-moving and slow-moving products
  • Optimize inventory levels
  • Make informed purchasing decisions
  • Compare performance across different products or store locations

Note: For more accurate analysis, calculate STR for consistent time periods and compare against industry benchmarks specific to your product category.